Lilly Pulitzer for Target
The 250 piece collection, which launches April 19, will feature apparel, accessories and shoes for women and adidas maniaadidas outlet girls, as well as home decor in 15 exclusive prints.”This spring, we wanted to offer our guests a collection that embraced color, print and pattern in a bold, fresh way,” Stacia Andersen, Target’s senior vice president of apparel and accessories, said in a release. Her sleeveless, collarless shift dresses became a signature of the Palm Beach, Florida, party set after she starting selling them from a juice stand in 1959. Lilly shifts for adults currently retail from about $188 to upwards of $288. The big box store has collaborated on capsule collections with design powerhouses like Phillip Lim, Zac Posen, Prabal Gurung, Jason Wu and adidas tenisky Joseph Altuzarra.In 2011, Missoni for Target famously caused the retailer’s website to crash several times and adidas originals led to an uptick in utter fashionista hysteria for online marketplace eBay.”The Lilly Pulitzer for Target collection marks a new chapter for our brand, and we’re excited to give Lilly fans everywhere, including those who have loved the brand for years and those who will get to know it for the first time through this collaboration, a chance to experience this incredibly chic lifestyle collection,” said Jane Schoenborn, Lilly Pulitzer’s vice president of creative communications.